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Advertising Campaign

By Platform Administrator · Submitted Sep 30, 2026

Content Area
English Language Arts and Literacy
Grades
11-12

Students work in groups as an advertising agency team in order to create an advertising campaign for either an existing product or a realistic one that the group develops. The end product is a pitch to the product owner (Google Slides presentation delivered live to the class) that positions their advertising agency as worthy of hiring for the advertising campaign. Elements of the pitch include market research, mock-ups of creative content to show the process of creation, proposed visual advertising (print or digital), a logo, a slogan, a 30-second commercial, and a rationale for how the agency will service the owner best. An emphasis on rhetorical strategies is key.

MA Standards

SL.11-12.4
Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, vocabulary, substance, and style are appropriate to purpose, audience and a range of formal and informal tasks. (See grades 11-12 Language Standards 4-6 for specific expectations regarding vocabulary.)
SL.11-12.5
Make strategic use of digital media (e.g., audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

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